If you're having trouble gaining followers, you can offer a sweepstakes in return for their "Like". Just place the sweepstakes in a tab on your company's page and have them fill it out with their email address, specifying that only those who Like your page will be eligible for the contest.
Make sure that you pay close attention to the amount of information you post on Youtube. If you only talk every once in a while, many users may become bored and look elsewhere for gratification. Posting too much is not a good thing either since many people will read it as desperation. Do your best to find the proper balance.
Consider creating a Youtube group rather than just a page. Using a group may encourage your followers to create a group; thus, allowing them to interact with one another. Always try to have a group and a regular page so that you can give your subscribers updates and allow them to mingle with each other, as well.
You must build a healthy Youtube fan base. Save your major marketing investments for after you have built a base of a few thousand Youtube fans. Your conversion rate will climb quickly after you have gained several thousand fans.
Select your updates carefully. You can very quickly alienate your audience with poor content. Your updates need to be useful, entertaining or educational. Take advantage of Youtube Insights to learn which of your updates is the most successful, and provide more content that is similar.
Don't ramble on your page. Don't fall into the Youtube trap of thinking more posting is best. People don't need to know every last thing you are up to. In fact, if you tend to ramble off-topic, you may actually be doing more harm than good. People follow you for a reason, so keep your focus on what you or your brand does best.
Organize a contest on Youtube. You should encourage your subscribers to tag you in one of their updates, for instance to share a picture of the product they bought or a her latest blog review of a product. Give a free product to the entry that receives the most votes so contestants encourage their friends to vote on their entry.
When you get advice about "the best" of something, such as the best type of post, or the best type of content, or the best time to post, it will already no longer be the best. Why? Because your competition has read that post too and will be following it. Research your target audience and figure out your own personal "bests".
When it comes to business, you always have to stay above those you compete against. You have to work hard to figure out what you can do to better their strategies. This article has given you a start, so keep learning and reading to ensure you stay at the front of the pack for good.